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Keywords:General purpose reloadable cards 

Discussion Paper
Millennials with money revisited: updates from the 2014 Consumer Payments Monitor

Overall growth in general purpose reloadable prepaid card ownership was not as robust between 2013 and 2014 as it was between 2012 and 2013 except in one notable segment: high-income Millennials. This same demographic group also exhibited a strong propensity to use alternative financial services along with traditional bank products. This paper further explores this group of ?hybrid? financial services consumers. It also examines the broader use of financial services by young adults and reports on ways in which their choices differ from those of older consumers, along with evidence that ...
Consumer Finance Institute discussion papers , Paper 15-6

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