Bank branches in supermarkets

Orlow, Daniel; Radecki, Lawrence J.; Wenninger, John

Journal Article

Bank branches in supermarkets

Abstract: The largest U.S. commercial banks are restructuring their retail operations to reduce the cost disadvantage resulting from a stagnant deposit base and stiffer competition. As part of this effort, some banks are opening \\"supermarket,\\" or \\"in-store,\\" branches: a new type of banking office within a large retail outlet. An alternative to the traditional bank office, the supermarket branch enables banks to improve the efficiency of the branch network and offer greater convenience to customers.

Keywords: Bank competition; Branch banks;