Journal Article

Mission insurance: how to structure a social enterprise so its social and environmental goals survive into the future


Abstract: Can a business?s social mission survive when a profitable social enterprise sells to a multinational? The twin stories of Ben and Jerry?s and Better World Books stand as bookends in the answer to this question. Ben and Jerry?s is the common story: selling means selling out. Better World Books has a different ending.

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Bibliographic Information

Provider: Federal Reserve Bank of San Francisco

Part of Series: Community Development Innovation Review

Publication Date: 2009

Issue: 2

Pages: 01-06