Journal Article
The bold and bankable: Nuestro Barrio Telenovela and financial education
Abstract: Bankers have long sought better ways to reach the unbanked. Now an experiment with soap opera shows that engaging viewers? emotions first is critical to disseminating financial messages.
Access Documents
File(s): File format is application/pdf http://www.bostonfed.org/commdev/c&b/2009/fall/Spader_Unbanked.pdf
Authors
Bibliographic Information
Provider: Federal Reserve Bank of Boston
Part of Series: Communities and Banking
Publication Date: 2009
Issue: Fall
Pages: 26-28